A lot of us guys think about saving money on SEO packages before even starting to plan on a SEO campaign. Now this is quite admissible given the fact that the Economic Recession has still not faded from the foreground, and is still a pressing issue for most investors.
However, before starting to talk about how beneficial affordable SEO services can be for your brand new enterprise or online endeavor, let’s check out why trying to compromise too much on SEO packages through DIY SEO can kill your brand!
The Design & Development Fails – Oh yes, if you thought you were a Design maverick – you are wrong. We are not saying you can’t design well. In fact, some of the best graphic and web designers don’t work in an agency. But most of the designers do not have an iota of idea about SEO, or how their design should complement an affordable SEO package. Result – no results!
Content or SEO Copy is Never Professional – Now you may have a Masters in English, but writing sales copy, specially to complement the efficacy of affordable SEO services is a mean task. For instance, you can write a great academic essay, but to write a sales advertisement to make people visit and read the essay is a completely different thing in itself. And if you haven’t mastered the latter, your DIY SEO packages would be no good – even with an excellent form in academic writing.
Keeping Up with the Ever-Evolving SEO Process – SEO services are not a slow-rolling stage-coach that can be hopped on to whenever you feel like – and yet reach the destination in time. In fact, the world of SEO spins so fast that even a week-long absence from the industry may take months of coping up to do – for instance the introduction of “Google Instant” or the “#newtwitter” to quote a few. This is why it is important to get SEO packages sourced from professional firms, rather than suddenly decide to try your hand at it one fine day!
Tracking the Results – Yes there are enough tools on the planet to keep track of your SEO campaign’s progress and the gradual achievement of objectives as you move on. However, tweaking your SEO packages in order to weed out the possible or potential failures and spruce up the whole campaign cannot be done in a DIY fashion.
In fact, the point that most people miss here is that tracking an SEO campaign is not only to see if the final results have been obtained or not. It is in fact, also to keep streamlining the SEO efforts and gain an advantage over business rivals who probably have employed affordable SEO packages to fly high as well!
So if the purpose of those affordable SEO services is to get to the top of SERPs, you better lose the DIY demon fast and get on with a professional search engine marketing company.