Why Do you need SEO
Search engine optimization (SEO) is the process of taking steps to assure that your site is placed higher in search engine results than your competitors’ websites. Google, MSN and Yahoo have a hold on the vast majority of daily searches performed on the Internet.
Doing Organic SEO for a Website is both art and science. The Science part SEO is understanding the search engines and the algorithms and the art part is the way we implement the ideas and making the site popular. Unfortunately the science part of SEO is a bit complicated and Takes a person or a team with sophisticated skill set to accomplish the goals. The Search engine algorithms and the ranking criteria and changing from day to day and doing SEO becomes a complicated.
Now, the SEO consultant comes into picture.The SEO experts figure out what search engines look at when they rank websites and he builds the links so that the website gets the due identification.Then they figure out what can be tweaked to improve a site’s rank in the results. Apart from choosing the right keywords, he also builds a perfect and strong link so that the website comes to the forefront.Some SEO tactics are of questionable value and others are borderline unethical, but the mainstream of SEO thought is simple, basic improvements that will boost your rank in search engine results.
How to choose the SEO Consultant?
Experience: Always ask the SEO consultant his portfolio, ask about his past works and how successful they were. Never chose a first timer to do SEO for your business. It will be much better if he has experience in doing SEO for the same or a similar industry of yours.
Check his rankings: Check his website and his ranking on search engines. If a SEO can’t rank his own website on search engines for relevant keywords, how is he going to do the same for your website. SO in short look for someone who puts his mouth where the money is.
Do not outsource to distant countries: Do not outsource your SEO work to people in distant countries, Here is why. You don’t know them and they don’t know you. They have no local experience in your country or state. They simply wouldn’t care about your reputation online. The link building techniques they use might get your banned forever from search engines.